Monday, 22 September 2008

Independent Financial Advice and the internet

Most Independent Financial Advisers have a website, but most sites are simply a "shop window". They really do not offer much value from a customers perspective.

Many ifa's use off the shelf sites, and as such the content is duplicated hundreds if not thousand of times.

To add true value to the customer the site should:

  • Have up to date content
  • Have a useful purpose to the client
  • Original content


This will help the prospective client to understand the service the ifa can offer and if properly managed should help improve the sites search engine rankings.

If you want to find out more about independnet financial advice and the benefits please visit Independent Financial Advisers- Consilium Asset Management